Wednesday, 29 April 2015

medical tourism & blogs

Medical Tourism is a growing industry and has been growing at an exponential rate. With the globalization concept, most countries especially developing countries as Costa Rica, India, Hungary and Thailand are actively participating in the industry. The main reason that patients are seeking healthcare abroad are due to the cheaper and attractive cost, and also to avoid waiting time to particular treatments.
The competitive environment of the industry is becoming more intensive as many countries are now entering this highly competitive, dynamic and volatile industry. Thus, understanding the pull factors that may draw the medical tourists is important for the healthcare providers.
Taking advantage on the development of worldwide web and social media acceptance by the global society, many healthcare providers rely on this platform to attract potential patients. Surveys done in Britain by Ian Youngman (2009) shows that consumers are increasing relying on the internet for information in purchasing a product or service. Blogs (weblogs) have proven to show advancement growth in the recent years besides Facebook and Instagram. There is a potential power for marketing using blogs as a medium to reach out the medium.
An academic team from University of Malaya, Malaysia is currently doing a research study on finding the relationship between blogs and Medical Tourism industry. Is it true that blogs written by individuals or group of people can bring positive or negative effect to the readers in choosing their medical care options? How does medical blogs helped readers to make a choice or decision wisely? How reliable are medical blogs to readers? 
This study requires you as readers to help in determining the importance of medical tourism blogs. Your 5 minutes time in completing the survey would be very helpful in the study.
 The online survey is as per the following link:

Tuesday, 28 April 2015


Dear Readers,

I am a post-graduate student of Master of Management at University of Malaya, Malaysia. As part of the fulfilment for this course, I am conducting a survey to understand and find the relationships on how far does medical blogs helps the patients in making decision on the medical care.

I would like to request your kind co-operation to response to the survey online. All information will be Private and Confidential and will be used in an aggregate format solely for education purpose.   

Thank you in advance for spending your time.

Yours Sincerely,
Norrizma Niza Jamaluddin (Ms)
Click to direct to the online survey -


Hi Guys & Gals,

Coming soon.. Survey on Medical Tourism Blogs...

Picture source:

Stay tune!


Wednesday, 22 April 2015

Writing a THESIS on BLOGS

WOW? or is it WHAT? turning back. I'm stuck and obliged to finish my final research. The best part is the topic is regarding blogs.. but on a more serious note - MEDICAL TOURISM BLOGS...

So, let me share a bit of what is Medical Tourism all about:

Health tourism, sometimes referred to as medical tourism, is broadly defined as people traveling from their place of residence for health reasons.

The main reason for a patient seeking healthcare in another country is cost.
Another major reason patients seek treatment overseas is because of shorter waiting time for a particular treatment or surgery.
 picture source: 
So, in short - Big Menu, Discount Prices

A classic example - Cardiac bypass surgery on average costs $144,000 in the U.S.; it costs about $8,500 in India.

So, how do we relate it to blogs?
Well, simple. Nowadays, e-WOM (Electronic Word of Mouth) moves faster than any other medium. It includes social medias which is where people tend to read more than going to the websites. So, how does e-WOM effects medical tourism? Can we bring more tourists to the country using the social medium as part of the marketing plan?
That's the part where I need to study and see how reliable is blogs in attracting medical tourist?

Studies have reveal that with the right amount of information and relevant connections between the readers and the blogs will increase the tendency of the consumers being attracted to a product or service.
But then they are other factors such as trust and reliability of the blogs or bloggers.

It's definitely an interesting subject to venture in..

So stay tune... I may need your help in my next post.



Hi Gals.. (and Guys..)

Just a quick note - I'll be coming back to write..

Stay tune..